In a town the size of Coeur d'Alene, competition is tough between the three bicycle shops.
But they're finding a way to work together for the good of the community, instead of just competing for business. The 'Bicycle Commuter Challenge' is aimed at getting more people out of their cars and onto their bikes. And it involves prizes for people who take the challenge.
The Coeur d'Alene Press has the story on how the Bicycle Commuter Challenge works.