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Tuesday, July 7, 2009

Bleeding Billboards Warn Drivers

Ryan in our office sent me this item. Apparently when it rains in some parts of New Zealand, it really pours... blood, that is.

It's part of a safety campaign to slow down reckless drivers during the rainy season when roads become slick and dangerous. 'It' is a series of billboards showing pictures of children. When it rains, blood oozes from the billboards. And it's apparently very effective. Since the billboards were put in place, there hasn't been a single fatal accident in the area.

Here's video and a media report.. and a warning that it's kind of creepy.

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Kootenai Metropolitan Planning Organization (KMPO) is the Metropolitan Planning Organization for Kootenai County, Idaho. Federal law requires urbanized areas with populations exceeding 50,000 people to have an MPO. KMPO was formed in 2003, to provide coordinated transportation planning within Kootenai county for the public, cities, small towns, the county, the state, transit providers, and the Coeur d'Alene tribe.

KMPO's Board of Directors oversees KMPO for Kootenai County, ID. KMPO's Executive Director and Staff are responsible for day-to-day operational and administrative needs.