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Thursday, June 24, 2010

Digital License Plate- The Next Thing In Advertising?

I don't know about you, but sometimes I have a hard time actually concentrating on driving because I'm on stimulus overload. Drive up 95 and you'll see signs everywhere- signs advertising stores, services, hotels, etc. Now throw into the mix possible advertising on license plates, and I could have a serious distracted driving problem.

The California Legislature is considering a bill that would allow research into the use of electronic license plates for vehicles. The device would look like a standard license plate when the vehicle is in motion but would switch to digital ads or other messages when it is stopped for more than four seconds, whether in traffic or at a red light. Here's the story.

What do you think? Is this a cool idea or kind of crazy?

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Kootenai Metropolitan Planning Organization (KMPO) is the Metropolitan Planning Organization for Kootenai County, Idaho. Federal law requires urbanized areas with populations exceeding 50,000 people to have an MPO. KMPO was formed in 2003, to provide coordinated transportation planning within Kootenai county for the public, cities, small towns, the county, the state, transit providers, and the Coeur d'Alene tribe.

KMPO's Board of Directors oversees KMPO for Kootenai County, ID. KMPO's Executive Director and Staff are responsible for day-to-day operational and administrative needs.