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Tuesday, March 2, 2010

Creative Advertising Doesn't Help In Construction Zone

I saw this story and thought it was pretty funny, and applicable, as many of our local businesses have gone through similar ordeals.

A Twin Falls coffee shop was trying to drum up business that had been decimated by a road construction project they were basically sitting right in the middle of. So, they got creative and posted a big orange sign outside the building that said 'Detour' with smaller letters underneath that said 'to coffee and bagels.' Creative huh?

Unfortunately for them though, the Idaho Transportation Department made the business take the sign down, saying it was confusing enough trying to navigate the official detour signs without having an extra thrown in.

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