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Thursday, September 2, 2010

ITD Rolls Out Commercial Aimed At Young Men

The Idaho Transportation Department (ITD) received federal money to educate young male drivers about the dangers of not wearing seat belts- and they're doing it in an eye-opening fashion.

ITD released a commercial on YouTube entitled “Faceplant”. It was launched on the internet because of fears it may be too graphic for regular television. The commercial was provided to ITD at no cost by the National Traffic Safety Administration.

Younger, male drivers tend to behave in more unsafe ways behind the wheel. Data shows that teen drivers are the most likely demographic to not use seat belts and, from 2005 to 2009, 383 of the 614 males killed in auto accidents in Idaho were not restrained.

So here is the commercial. View at your own risk because it is kind of disturbing.

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Kootenai Metropolitan Planning Organization (KMPO) is the Metropolitan Planning Organization for Kootenai County, Idaho. Federal law requires urbanized areas with populations exceeding 50,000 people to have an MPO. KMPO was formed in 2003, to provide coordinated transportation planning within Kootenai county for the public, cities, small towns, the county, the state, transit providers, and the Coeur d'Alene tribe.

KMPO's Board of Directors oversees KMPO for Kootenai County, ID. KMPO's Executive Director and Staff are responsible for day-to-day operational and administrative needs.